How do you feel about artificial intelligence? These days it’s everywhere. Artificial intelligence is in our mobile devices, refrigerators, and eyewear. It’s also in the marketing messages that flood our inboxes and DMs. Is your brand already on the AI bandwagon? If so, remember that consumers will reject your message if it doesn’t feel authentic. To counter that fakeness, a new concept is emerging.
“Let Your Humanity Speak!”
We’ve all seen fake sales accounts and AI-toned marketing messages. How can your brand counter the fakeness in modern marketing? By building your Brand Humanity, a new approach to marketing that goes beyond selling. Brand Humanity emphasizes building trust between brand and audience. It aims to create authentic and lasting connections with consumers.
Brand Humanity is not just an appealing idea. It redefines the direction of your brand’s marketing strategy. It stresses the importance of authenticity, connection, empathy, and real value in communication. These 4 keys are the foundation of your brand’s authentic message.
4 Keys to Building Your Brand Humanity
Remember that your consumers are bloodhounds. They can sniff out any fakeness in your communications. Fakeness makes them question who they’re really talking to. The last thing your brand wants is consumers questioning your reliability. You want them to trust your brand like an old friend. What will make your audience feel closer to your brand? By strengthening the human element in your message.
If your brand’s messages are smelling less than 100% genuine, how can you increase the human factor? Build your Brand Humanity by strengthening these 4 keys:
- Authenticity. Show your true self when communicating with your audience. Be transparent and honest in all your content and advertising messages.
- Connection. Bond with consumers at a deeper level. Connect with them by sharing compelling stories and emotional narratives.
- Empathy. Care about your consumers. Advertising platforms must reflect a genuine understanding of their needs, desires, and concerns.
- Real Value. Offer more than the promotion of products or services. Aim to educate, inspire, and uplift your consumers with real content.
Brand Humanity means building trust with your consumers. These 4 keys are the foundation of trustworthy advertising platforms. But how can you balance them with modern technology?
Balancing Brand Humanity with Technology
At MeyerScarborough, we love investigating and using new technology. It’s exciting and makes our lives easier. But if it adds fakeness to your marketing message, it has no place in your brand. Instead of focusing on the excitement and newness, get back to the basics. Use the 4 keys in every communication and let your audience feel the realness of your message.
MeyerScarborough leads this change by creating advertising spaces that reflect the human essence. We don’t just sell products. We create experiences that resonate with consumers. Our educational marketing platforms show off your brand humanity. At MeyerScarborough, the future of advertising is human. Are you ready to let your humanity speak?
